Lead Designer - Monica Richmond

WINTER 2024 - HEART & HERITAGE

Step into the holidays with our Matching Collection—a modern take on tradition designed to spark joy and togetherness. Classic silhouettes return with fresh energy through trend-forward plaids, playful graphics, and elevated festive details.

As lead designer, I drove the creative vision and development of the family matching sleepwear line, ensuring safety compliance, quality standards, and consistent fit across the entire assortment. The result was a cohesive, premium collection that delivered strong storytelling and even stronger results, achieving a 78% IMU and a 98% sell-through before markdowns.

More than matching outfits, this collection celebrates connection, style, and the magic of shared holiday moments.

As Senior Designer + CMF lead, I built a unified family outfitting story that aligned color, print, and fabric across all categories. The result: 78% IMU, 98% sell-through, and a standout in-store experience that boosted multi-family shopping and elevated the Heart & Heritage brand.

Partnered with the graphic designer, Buyer, and Creative Director to drive the visual direction—providing trend insights, color guidance, and concept inspiration that shaped the graphic language for the line.