KIDS SOCKS - SS 2025
Seasonal color and CMF strategy for Kids Lifestyle socks—delivering clear, modern palettes rooted in storytelling and performance. I drove the creative direction end-to-end, from trend translation and palette building to assortment structure and material calibration.
CONCEPT & DESIGN
This concept centered on expressive color and tactile comfort, building palettes with clarity and energy. Chunky, hand-knit marls delivered softness for infants, while older-kid designs leaned into bold stripes and sport-forward accents.
SEASONAL CONCEPT: RADIANT COMFORT
Built to elevate the season’s mood, the palette blends joy, comfort, and self-expression—creating kid-right product with a confident, modern point of view.
CONSUMER & INSIGHT
Kids make decisions through emotion first—especially with color. This work taps into that instinct, creating palettes with clarity, energy, and a strong point of view across infant, toddler, and active age groups.
What They Value
• Bold yet balanced color that sparks joy
• Soft, tactile materials that feel good in motion
• Clean, versatile palettes that integrate seamlessly with apparel & footwear
Age-Appropriate Color Behavior
• Infant: Calm, grounded pastels and warm neutrals
• Toddler: Friendly brights, soft spectrums, expressive graphics
• Active Kids: High-contrast, sport-driven brights with speed + energy
Insight → Color Strategy
Each palette was engineered around emotional need states—comfort, optimism, and energy—delivering modern, kid-right color that performs across materials and silhouettes.
