Heritage rewritten. Built for now.
Senior Designer — Creative Direction, Color & Materials | Girls + Boys
Nu Heritage is a Fall 2025 concept celebrating nostalgia, warmth, and handcrafted charm — translated into a modern, commercially-viable childrenswear collection. I led the full creative vision for both Girls and Boys categories, unifying the color and material story across genders while maintaining category-specific identities.
The material direction drove the emotional narrative: textured wovens, corduroy, tonal checks, and hand-stitched embroidery details were selected to deliver tactile richness while meeting IMU performance targets. By leveraging shared fabrications, trims, and seasonal palettes across categories, the design approach strengthened margin performance without sacrificing creative coherence.
The result is a collection where comfort and tradition feel intentional — a design system rooted in heritage codes but built for the scale and speed of a national retail environment.
Girlswear — Nu Heritage
A nostalgic, nature-rooted story that blends warmth, craft, and playful heritage. Corduroy, checks, and delicate embroideries elevate everyday pieces with handcrafted authenticity. The palette leans into soft neutrals and grounded autumnal hues, creating a cozy, imaginative world where timeless tradition meets modern girlswear storytelling.
Boyswear — Nu Heritage
Inspired by outdoor adventure and timeless craftsmanship, textured knits and utility layers meet earthy tones of amber, forest, and indigo — blending comfort, heritage, and curiosity..
Nu Heritage — Childrenswear Color Palette
A 20+ color palette anchored in earth warmth — Heritage Denim, Sage, Olive Gold, Russet, Clay Rose — layered with seasonal pops in Citron Burst and Iris Blue. Palette architecture was developed to support cross-category coordination and in-store color storytelling.
Collection
Material-led storytelling. IMU-conscious construction. Designed to coordinate across the full family.
