Associate Designer — Original Print Development, Graphic Direction | Hanna Andersson Childrenswear

This page documents the breadth of original print and graphic development work created during my time at Hanna Andersson — a library of artwork that spans infants through big kids, across seasonal themes, motif families, and design scales. Every piece was developed in-house, from initial sketch concept through final repeat-ready artwork.

 The range of work reflects both creative range and commercial discipline. Playful illustrated food prints sit alongside sophisticated celestial patterns. Hand-lettered type graphics are developed with the same care as detailed botanical repeats. Illustrated character artwork — bold, graphic dogs, whimsical sea creatures, imaginative florals — is designed to read clearly at small garment scale while holding visual richness up close.

 What this body of work demonstrates is the ability to develop original creative content at volume without losing quality or distinctiveness. At a brand like Hanna Andersson — where proprietary print is a core brand pillar and a key differentiator from competitors — this means producing artwork that is immediately recognizable as HA while still feeling fresh season after season.

 For a performance brand, this depth of original graphic development translates directly: the ability to build an internal creative language, develop graphics that reinforce brand identity, and produce artwork that doesn't need to borrow from anyone else.