Footwear Design & CMF Exploration

Role: Footwear Design, Color & Material Direction, Concept Development

This project explores the intersection of performance, material innovation, and color strategy through a future-focused footwear concept. Developed with a CMF-first mindset, the work demonstrates how color, material, and finish decisions shape both product function and brand storytelling.

The design balances durability, restraint, and modern utility—using performance-driven materials and a disciplined palette to reflect the needs of today’s athlete while introducing subtle newness for future seasons. Through iterative sketching, color mapping, and material application, this project translates macro and micro trend insights into a cohesive footwear expression aligned with brand DNA and consumer expectations.