Retail-ready. Family-first. Designed to coordinate from floor to fixture.
Senior Lead Designer — Concept, Collection Design, Store Layout Strategy & Fixture Planning
family collection built around a single emotional insight: the joy of togetherness, made wearable. The Home Cook family concept celebrated comfort, connection, and the simple pleasures of family life — translated into an easy-wearing, coordinated range that spans mom, dad, toddler, and baby.
This project pushed beyond product design into full retail experience. I collaborated with the buyer and in-store merchandising team to develop a comprehensive store layout strategy — designing fixture plans, signage systems, and coordinated outfit setups that brought the family story to life on the floor. The result was an end-to-end design system that connected concept to consumer at every touchpoint.
The collection itself was built on a foundation of easy silhouettes and a versatile color palette — yellow dress and floral print anchoring the women's story, with coordinating tops and bottoms in matching fabrications for the full family. DornaeTM challis and linen-blend fabrics were chosen to deliver the breezy, approachable hand-feel that defined the seasonal story.
Matching Moments is a Spring 2023
COLOR PALETTE
Spring 2023 Color Direction – “Home Cook” Balancing nostalgic warmth and modern freshness through sun-baked yellows, spiced reds, and calming blue-greens to reflect comfort and authenticity.
LAYOUT EXAMPLES
Flex Fixtures
Flex Fixtures w/ slimline
STORE LAYOUT STRATEGY & DESIGN— Former Customer
SIGNAGE
Matching Moments celebrates the joy of togetherness through coordinated styles designed for the whole family. Festive prints, cozy fabrics, and playful color stories make it easy to share special moments
FIXTURES
STYLE MADE TO MATCH
he Matching Moments fixture creates a destination for coordinated family style. By organizing styles across age groups and categories, the display highlights shared prints and festive color stories—making it easy for customers to shop matching looks for the whole family.
TABLE & ENCAP
The “Home Cook” collection celebrates the simple joys of family connection through elevated comfort and coordinated design. A linen floral romper for mom features a flattering silhouette with a soft waist tie, paired with matching prints in a cotton gauze tiered dress for kids—crafted for a gentle hand feel and playful movement. Coordinating sets for baby and toddler complete the family story, while a lightweight cardigan adds the perfect layer for breezy spring days. Together, the collection captures the warmth, ease, and charm of time spent at home with loved ones.
FIXTURES 3 & 4 I RACKS
Building on the “Home Cook” story, the second delivery introduces an EcoVero™ challis floral bubble-sleeve smocked dress—a sustainable update that brings feminine ease and softness to the collection. The theme continues with an easy jersey toddler dress in the same playful floral, offering comfort and movement for every stage of family life. A second colorway of the linen jumpsuit for mom adds a fresh twist with multicolor vertical stripes, perfectly paired with a wide-leg cotton twill pant and a graphic jersey tee for kid girls, designed to keep looks comfortable, coordinated, and effortlessly cool for spring days together.
FIXTURES 5 -7 SHORT FLEX & TALL SHORT SPLIT
Building on the “Home Cook” story, the second delivery introduces an EcoVero™ challis floral bubble-sleeve smocked dress—a sustainable update that brings feminine ease and softness to the collection. The theme continues with an easy jersey toddler dress in the same playful floral, offering comfort and movement for every stage of family life. A second colorway of the linen jumpsuit for mom adds a fresh twist with multicolor vertical stripes, perfectly paired with a wide-leg cotton twill pant and a graphic jersey tee for kid girls, designed to keep looks comfortable, coordinated, and effortlessly cool for spring days together.